HubSpot and Business

Top Tips for Onboarding New Employees and Building a Positive Culture

Written by Ben Weeks | Oct 16, 2024 11:00:00 AM
1. Start with a Structured Onboarding Plan
A successful onboarding process ensures that new hires feel welcomed, supported, and prepared for their roles. However, many companies fall short—only 12% of employees strongly agree that their organization does a great job of onboarding​. With a structured onboarding plan, you can avoid this pitfall and help new hires feel engaged from the start.
Best practices for onboarding include:
  • Clear Expectations: Lay out a roadmap that details what the employee can expect in their first few weeks, including training sessions, goals, and key milestones.
  • Gradual Learning: Avoid overwhelming new hires with too much information too quickly. Instead, introduce responsibilities gradually, allowing them time to absorb and apply what they’ve learned.
  • Hands-On Training: Incorporate job-specific training where employees can practice their tasks under guidance. This helps build confidence early on, with companies reporting a 54% greater new hire productivity when using effective onboarding programs​.

2. Make Culture a Priority

Integrating new employees into the company culture is crucial for long-term success. In fact, 69% of employees are more likely to stay with a company for three years if they experienced great onboarding​. To achieve this, it's important to go beyond job training and help new hires understand and connect with your organization's values and mission.
Here are some strategies to ensure a cultural fit:
  • Cultural Immersion: Include sessions that explain the company's history, mission, and values. Introduce new hires to the team and encourage them to engage with different departments.
  • Mentorship: Pair new employees with a mentor who embodies the company's culture. This helps reinforce cultural norms and gives new hires someone to turn to for questions and guidance.
Why is this so important? 88% of employees believe that a strong company culture is key to business success, and companies with strong cultures see a 4x increase in revenue growth​. By focusing on culture early in the onboarding process, you create a sense of belonging and alignment from day one.
 

3. Leverage Technology for Seamless Onboarding

A smooth onboarding process isn’t just about face-to-face interactions—it’s also about efficiency. That’s where technology comes in. Tools like HubSpot can automate tasks, create a consistent experience, and provide ongoing support to new hires.
  • Automate Onboarding Tasks: With HubSpot's Workflows, you can automate up to 80% of your onboarding tasks, reducing the administrative burden and ensuring consistency across all new hires​. Automated workflows can schedule training sessions, send out welcome emails, and track progress, leaving HR and managers more time to focus on personal interactions.
  • Knowledge Base for Onboarding: Sidekick's knowledge base can significantly streamline the process, allowing new hires to access critical information on demand. This leads to a 35% reduction in time spent answering repetitive questions, ensuring a more efficient and self-sufficient onboarding experience​. By empowering employees to learn at their own pace, you set them up for success from day one.
  • Task Management Features: New employees can feel overwhelmed, but HubSpot's task management tools help them stay organized. In fact, 81% of new hires who used HubSpot's task management features during onboarding felt more confident in their roles within the first month​. These tools help track progress and ensure nothing falls through the cracks during the onboarding process.

4. Check in Regularly and Provide Ongoing Support

Onboarding doesn’t stop after the first week. Ongoing support and regular check-ins are critical to ensure that employees remain engaged and productive. Organizations with strong onboarding processes improve new hire retention by 82% and productivity by over 70%​, proving that the effort you invest early on pays off in the long run.
Here are ways to provide continuous support:
  • Regular Feedback: Schedule weekly or biweekly check-ins to discuss progress, answer questions, and provide feedback. This helps employees stay on track and feel valued.
  • Encourage Collaboration: Create opportunities for new hires to collaborate with their peers and build strong working relationships. This not only enhances their skill development but also integrates them more deeply into the company's social fabric.

Conclusion

Onboarding is your company’s first opportunity to make a lasting impression, and a great onboarding experience can significantly improve employee retention and productivity. By structuring the onboarding process, focusing on cultural integration, leveraging technology like HubSpot, and providing ongoing support, you set your employees up for long-term success. Remember, companies with effective onboarding programs see 50% greater new hire retention​—so investing in a thorough, well-rounded onboarding strategy is essential to building a positive and productive workplace culture.
Citations: [1] https://www.hubspot.com/services/onboarding
[2] https://www.bluleadz.com/hubspot-onboarding-services
[3] https://growth.go2partners.com/blog/how-to-manage-onboarding-for-businesses-using-hubspot